A.R.T.

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Andrew Sharp

A.R.T is the International Air Rail Organisation's blog, with news, articles and comment on all things related to air rail links world-wide. Your comments and thoughts are welcome: for obvious reasons, they will be moderated and may be edited.


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Jan19

Interesting advertising in Chicago

Permalink | 19/01/10 | Categories: Airlines, Marketing, Railways | by: A Sharp English (UK)

I liked two pieces of advertising currently on display in Chicago.

As you travel to the airport on the Blue Line of Chicago Transit Authority, you notice that some of the cars of the trains have American Airlines' advertising on their sides. The adverts are just place names - London, Frankfurt, Delhi - and a picture of an American Airlines aircraft. Good, but not as much fun as the old Munich Airport line, whose trains carried posters saying things like, "Non-stop to Osaka"!

And when you get to the airport and have laboriously got to the head of the security queue, the trays you put your shoes, coats and liquids in contain Amtrak advertising. One which caught my eye was along the lines of, "If you've a hole in your sock, no-one will ever know".

Excellent!

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