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Aug23

Bangkok's new railway shows PR problem

| 23/08/10 | Categories: Airport Expresses, Airports, Information, In-town check-in, Railways | by: A Sharp

The rail connection to Bangkok's Suvarnabhumi Airport opened today - and it looks good, with a choice of an Airport Express or a commuter train as well as in-town check-in facilities at the Airport Express's downtown terminal.

I had a look at the airport's web-site to see how well the link was publicised - after all, it could bring both business and prestige to the airport.

I went to www.bangkokairportonline.com then clicked on Transportation then on Airport Express - and got details of the express bus service into the city!

You have to click on Rail Link to get any information about the railway - and that is badly out of date. Full service is expected in early 2010! There are no links to the airport railway (note to searchers - it's on www.bangkokairporttrain.com).

Sad - and a waste of a valuable resource for the airport.

There are debates about what an Airport Express really is - express laundry? express coffee?

In Bangkok, it's the four bus routes who got in first with the brand name. In Chicago, it's the minibus (or shared-ride van) service.

It's a pity - from the customer information point of view - that we can't standardise on this!

Probably the best name is the one in (Wien) Vienna. The stunning airport express there is called the City Airport Train - what could be clearer than that?